Formulated with NaturePep® Amaranth clinically tested to instantly reduce friction while boosting fullness and shine after 1 use, while thickening hair from within after 10 uses.¹
Infused with invigorating rosemary extract paired with strength-building Biotin to help promote the appearance of healthy hair
Cleanses and volumizes fine, limp, & delicate hair without weighing it down
Formulated with NaturePep® Amaranth, a naturally derived peptide, to immediately boost fullness and shine, while thickening hair from within after 10 uses¹
Infused with rosemary and Biotin to help support stronger-looking, healthier hair
86% Bio-based formula
Free of parabens, phthalates, silicones, SLS & SLES
Made in the USA from Globally Sourced Ingredients, cruelty-free, color-safe
Fully recyclable packaging and made with PCR (post-consumer recycled) material
¹All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.
Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
Focus on the top, sides, and back of the scalp.
Continue massaging for 2 minutes to lift dirt and buildup.
Rinse thoroughly with warm water.
Follow with Kitsch Volumizing Rosemary & Biotin Conditioner (sold separately).
Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Volumizing Rosemary & Biotin Shampoo Bar - perfect for travel & gym bags!
Rosemary & Biotin
Help promote the appearance of healthy hair.
NaturePep® Amaranth
Helps to increase the diameter of each hair fiber from within, which boosts fullness and volume¹
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4 Reasons Why Millions are Switching to Kitsch Volumizing Rosemary & Biotin Shampoo
1. Revitalize your roots
Refreshes fine, limp & delicate hair from roots to ends to leave your hair noticeably fuller and shinier.
2. Boost volume and manageability
NaturePep® Amaranth instantly reduces friction for more manageable hair that moves freely with bounce, and promotes shine after 1 use.¹
3. Thickens strands from within
NaturePep® Amaranth is a naturally derived peptide that boosts fullness, and increases the diameter of each hair fiber from within after 10 uses.¹
4. Healthy hair appearance
In addition to NaturePep® Amaranth’s abilities, invigorating rosemary extract is paired with strength-building Biotin to help promote the appearance of healthy hair.
This shampoo cleans my scalp well, makes my hair have more volume too. Not any itchiness after a day which is good. Some shampoos tend to dry out scalp but haven’t had that issue with this one.
SA
Sage A.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
7 months ago
Absolute favorite!
I love love love this shampoo! It smells sooo good! It also is much easier to use than the bar soap. I immediately fell in love with these products, but the liquid version in my opinion are next level! I found that the liquid version had much more lather and suds than I ever got from the bars. I would recommend this to anyone!
EP
Edith P.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 year ago
Love in a bottle
I love this product, it my hair feels clean without and oily residue, the scent is not overpowering. When I dry my hair it’s smooth and silky. Great addition to your line of products!
DS
Deborah S.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 year ago
My Hair Feels Stronger and Healthier Than Ever!
I’ve been using Kitsch’s Rosemary & Biotin Shampoo for a few weeks now, and the difference is incredible. My hair feels stronger, looks shinier, and I’ve noticed way less breakage. The formula is gentle but effective, and I love that it's packed with clean, nourishing ingredients. The rosemary scent is refreshing without being overpowering, and it gives my scalp a nice, invigorating boost. This is definitely a new staple in my haircare routine!
M
Marissa
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 year ago
So hydrating!
The shampoo did a wonderful job of hydrating my hair. I love that I left my hair feeling so soft and sometimes when I use my normal conditioner my hair feels really dry, this didn't leave my hair feeling dry at all.
DM
Dianna M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
7 months ago
Love!
I love the bar version of this but I think the liquid may be even better!
SM
Shelly M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
7 months ago
amazing for fine thin hair
This Shampoo is amazing for fine limp hair!
S
Shane
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
9 months ago
WOW INCREDIBLE PRODUCT
Ok, took awhile to arrive, so I was a bit annoyed about that. Was it worth the wait, YES, YES, YES. We are Vegan and VERY selective about what products we use. Many products claim to be fantastic, few live up to the hype, this one does. I would say this is one of the top hair products we have ever used. The shampoo just glides through the hair and has an incredible fresh and clean scent. That is all fine but what about the result? EXCELLENT, great fullness and body that lasts for days, no coating or build up on the hair, just this great volume that you can run your hands through. We VERY HIGHLY recommend this product, it is exceptional and certainly lives up to the claims, you guys have gained a regular customer.
S
Sherae
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 year ago
Love the smell!
This smell is great! It lathers very easily and leaves my hair feeling clean. My hair is fine and usually is greasy the next day. This made my hair look cleaner the next day.
N
Nata
Verified Reviewer
I recommend this product
Rated 5 out of 5 stars
1 year ago
Great shampoo
It feels very natural with added benefits for my hair, it’s volumizing and my hair looks great after using it.
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Frequently Asked Questions
The Kitsch Volumizing Rosemary & Biotin Shampoo is best for those with fine, limp, & delicate hair, to help attain a more voluminous appearance.
Yes! Our shampoos are free of SLS, SLES and parabens which means they’re gentle enough to be used on color treated hair without stripping color.
Depending on your hair type and how frequently you wash your hair, some people see results immediately and some people may start to see results in a few weeks. Our formula is gentle enough for daily use.
Depending on your hair type and how frequently you wash your hair, some people see results immediately and some people may start to see results in a few weeks. Our Kitsch Volumizing Rosemary & Biotin Shampoo is formulated with NaturePep® Amaranth clinically tested to instantly reduce friction while boosting fullness and shine after 1 use, while thickening hair from within after 10 uses.1
Our Kitsch liquid shampoos are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post-consumer recycled) plastic bottles to maintain our commitment to reducing waste, and the bottles themselves are recyclable.
Comp. Value represents the price that was previously offered for the product or the estimated market price for comparable items elsewhere. As prices often fluctuate, we cannot guarantee that the comp value price reflects the prevailing market price at any given time.